Day 35 I gave it up

Who knows why I did it, but the last three days have devolved to my inner brat saying, "Screw it, I can eat what I want."

I'm good through three pm, and then the fridge pickin' started - Tuesday, Wednesday and Thursday.
And today, I have heartburn, a headache and three zits.

I'm back on program today, but trying to figure out why I was so damn obstinate about the cheating. Best I can come up with is that my day is so packed with doing for others that this was the treat I was giving myself. The whole "I deserve it" excuse.

But I deserve a strong and healthy body more.

Looking for any tips to get through that tough part of the day -- it's a weird thing, to want something for yourself but be sabotaging your own efforts.